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K-12 Thought Leadership
Details:
Implemented a K-12 thought leadership program to build PR momentum for the launch of the company's K-12 AI Leveler tool. Story themes and topics focused on AI, social studies, ELA, media literacy, misinformation and critical thinking skills. Some topics were tied to current news stories and events, such as the presidential election. These stories were told through the voices of customers, executives (who are former educators) and product experts/SMEs.
Results:
Press coverage included contributed articles, podcast interviews, and feature articles in top K-12, edtech and library publications and podcasts, including: The Learning Counsel, District Administration, eSchool News, EdTech Digest, SmartBrief Middleweb, THE Journal, GovTech, Innovations in Education podcast series, Teaching Learning Leading K-12 podcast, Teaching to Transform podcast and more. The coverage generated awareness and interest, producing content that sales and marketing used to drive pre-launch sales.
Below is notable press coverage from the program:
