Healthcare Technology PR

To help expand Compuware’s footprint and adoption in the healthcare IT/healthtech market around application performance management (APM), below are samples of press coverage and press releases from two strategic high-impact healthcare PR campaigns I planned and executed:

1. A national newsjacking campaign I engineered around the HealthCare.gov rollout and the performance issues it encountered. The campaign secured 600+ articles and national TV features (CNBC, NBC News, USA Today, AP News) that positioned the company as the premier APM authority and increased their visibility in the healthcare market by 85%.

2. EHR performance PR Campaign. Pitched healthcare system deal wins and EHR/EMR performance customer stories, earning press coverage in healthcare trade pubs including Healthcare IT News, Healthcare Innovation, InformationWeek, Fierce Healthcare and Radiology Business that sales and marketing used to generate leads and new business, driving greater awareness and APM adoption in the healthtech market.